FSSAI Flags 8 Food Brands Over Misleading 'Healthy' Labels

The Healthy Factory's "Zero Maida Whole Wheat Bread" – which contains chakki fresh atta and wheat gluten – was flagged for misleading consumers. Its "zero maida pizza base" faces similar scrutiny, with FSSAI noting the claim appears to violate applicable rules.

Neuherbs' "True Vitamin" product line uses a trade name that is "neither defined nor recognised" under FSSAI regulations, making it potentially misleading, the regulator said.

Troovy's snack range, including "Healthy Mix Veggie Chips," "Healthy Ragi Chips" and "Healthy Moong Dal Chips," was flagged for making "healthy" claims despite containing a range of other ingredients.

FSSAI also cited Healthy Master's tagline "Vision to serve healthy," Healthy Choice's "Healthy food for Healthy life Poha," and Health Aid's brand name as likely to mislead consumers about the nature of the products.

The notices come as India's food regulator tightens enforcement on packaging claims. Companies that fail to respond or adjust their branding could face penalties under the 2006 Act, though FSSAI has not specified a deadline for compliance.