31% of consumers replace meals with frozen blended beverages, per a March 2026 survey. Rich Products' new blender and Orange Creamsicle and Frozen Lemonade flavors target that demand.
Rich Products Corp. is expanding its f'real Blend n' Serve program with a new high-powered blender and two summer flavors, the company said Tuesday. The move comes as consumer appetite for frozen blended beverages continues to rise, with 31% of consumers replacing meals with the drinks, according to a March 2026 survey by Foodservice IP.
“Demand for frozen blended beverages continues to rise as consumers seek indulgent, customizable drink experiences,” said Alyssa Barrett, Senior Customer Marketing Manager at Rich Products. The program is designed for limited-service restaurants and convenience stores, allowing operators to create shakes, smoothies, and frappes in about a minute with minimal labor, she said.
The new blender features a quieter motor, a color touchscreen, and a mix-in mode that pauses so users can add candy, chopped baked goods, or liquids. It also includes remote software updates and an app that tracks blender status and history, according to the company.
Two new flavors are joining the lineup: Orange Creamsicle Milkshake, made in partnership with Good Humor, and Frozen Lemonade, the brand’s first non-dairy Blend n' Serve offering. The lemonade contains 10% real lemon juice and is designed as a slushy-style beverage. Both flavors come in pre-portioned 16-ounce cups, packed 12 per case, with a frozen shelf life of 547 days.
Lemonade is already a staple on foodservice menus, appearing on 60% of them, and 80% of consumers say they love or like it, per a Datassential report. The Orange Creamsicle flavor leverages the popular Creamsicle brand name, which Barrett said is “instantly recognizable” and built to drive trial.
Operators can also use the blender with a standard shake base and seven existing varieties, including Vanilla Shake, Chocolate Shake, Oreo Shake, Strawberry Shake, Mango Smoothie, Strawberry/Banana Smoothie, and Coffee Frappe.
The f'real Blend n' Serve program requires no measuring or scooping, Barrett said. Operators place a pre-portioned cup in the blender, press start, remove it, and clean the spindle. The new blender includes adjustable thickness settings for consistency.
Rich Products, a family-owned company with annual sales exceeding $5.8 billion, operates in 100 locations globally. The company declined to provide specific sales projections for the new blender or flavors.
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