Fossil Fuel Marketing Is Failing as Renewables Win the Brand War

The marketing battle between fossil fuels and renewables may matter more than the technology itself, a new podcast episode suggested. Brand strategist Harish Bijoor told host Richa Mishra on the Energenomics podcast that energy companies need to sell a relationship, not a commodity. Price-centric fuel marketing is failing, he said, because consumers are increasingly driven by values and identity.

The podcast offered a sector readthrough. Oil and gas companies that fail to build a clean-energy brand risk losing younger consumers. Renewable energy firms with strong brand narratives, especially in solar, could capture that loyalty. India's energy transition adds a local dimension. Companies that balance affordability with a green story may win the branding war.