FitFlop, Pantone Launch ‘Colour of Comfort’ in Philippines

“Color has the power to influence how we feel, just as comfort influences how we move,” FitFlop Chief Product and Brand Officer Louise Noble said. She added that the collaboration combines “emotional expression with the science of movement in a way that feels modern, uplifting, and genuinely wearable.”

Pantone Color Institute Vice President Laurie Pressman said the shades were selected to evoke “lightness, ease, and emotional calm,” showing how color can become something “truly felt with every step.”

The collection is now available at 10 FitFlop stores in the Philippines, including SM Megamall, SM Mall of Asia, and Ayala Trinoma, and through online channels.