Fiona Cairns Overhauls Brand Look as Royal Baker Eyes Wider Premium Reach

Fiona Cairns, the premium bakery best known for creating the wedding cake for Prince William and Catherine, has refreshed its brand identity. The new look, designed by Optima Graphic Design Consultants, is meant to elevate the brand's presence as it targets a broader retail audience beyond its royal and luxury catering base.

The refresh includes updated packaging, a refined logo, and a colour palette that leans into the brand's heritage while feeling modern. Fiona Cairns, which also supplies upmarket retailers and hotels, has been expanding its direct-to-consumer channel in recent years. The rebrand arrives as the premium dessert segment faces pressure from both artisanal bakers and mass-market players upgrading their own offerings.

No financial details of the rebrand or sales impact were disclosed. The company is privately held.