Fini's Cotton Candy and Sour Blue Raspberry Tubes Tap Nostalgia, Sour Trends

Circana data shows Fini is one of the fastest-growing sugar confectionery brands in the UK over the past 52 weeks, with 30% growth in the latest quarter. The Tubes range rotates up to twice as fast as competitor products in some channels, Greaves said, a claim the company attributes to flavour, texture and packaging design.

The launches arrive as the broader confectionery sector benefits from rising demand for impulse items and convenience-store formats. Larger brands such as Mars Wrigley and Mondelez have also leaned into nostalgic relaunches and limited-edition sour lines. Fini’s move suggests smaller challenger brands can still grab shelf space by targeting specific taste profiles and price points, especially at forecourts and convenience stores where the average transaction is small but frequent.

Cotton Candy Tubes are already on promotion at selected Spar stores through September and October. Sour Blue Raspberry Tubes launched exclusively through Unitas Wholesale members and will roll out to Spar and Sugro members from September.

Both products are available in clip strips, a flexible merchandising option that allows retailers to position them in high-footfall areas. For wholesalers and independent retailers, the limited early distribution means supply may be tight initially, but Fini sees the phased rollout as a way to build demand before wider availability.