
Figma's design director wants job candidates to use AI for high-quality mock-ups, not "AI slop." The bar is shifting mid-cycle for designers.
Noah Levin, Figma's design director, told Business Insider on Thursday that he expects more from job candidates in the age of AI. He said he wants to see applicants use AI tools to build high-quality product mock-ups, while avoiding what he called "AI slop" – designs that look obviously machine-generated.
Levin's comments reflect a growing tension in tech hiring. Companies are pushing staff to adopt generative AI for speed. The flood of low-effort AI output is creating its own backlash. A candidate who can demonstrate real judgment with the tools, rather than just prompt-and-paste, stands out, Levin said.
The bar is shifting mid-cycle. Designers who mastered Figma's core features over the last few years now face a new skill requirement layered on top: knowing when to use AI and when to override it. Levin framed the change as a natural evolution, not a revolution.
"The tools themselves don't do the work," he said. "The thinking still has to be there."
For hiring managers, the implication is direct. A portfolio that shows AI-assisted work – refined, not just generated – signals a candidate who can keep pace as the industry standard moves. Levin's own team at Figma, which builds the design software many of these candidates use, is watching closely.
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