
UK's £300m summer VAT cut on children's meals and attraction tickets aims to ease cost-of-living pressure. Commercial parks benefit; charity zoos do not. The scheme runs through Sept 1.
The UK government's temporary VAT cut on children's meals and attraction tickets, costing £300 million, took effect June 25. The "Great British Summer Savings" scheme reduces VAT from 20% to 5% at adventure parks, nature reserves, and wildlife parks. It also cuts VAT on children's meals in restaurants and provides free bus travel for children aged 5 to 15 in England.
Families welcomed the move. Mother-of-two Kirsty Gillingham, visiting Pleasurewood Hills in Suffolk, said anything that reduces costs helps a young family. Kay Bonning-Schmitt, another mother, said the VAT cut on children's meals will definitely help. Buying lunch out is often unaffordable, she said.
Commercial attractions benefit directly. Pleasurewood Hills operations manager Levi Bellis said the hospitality industry has been crying out for a VAT deduction. The park attracts about 200,000 visitors a year.
Not all attractions gain. Africa Alive, part of the Zoological Society of East Anglia, is a charity. It does not pay VAT. Sales and marketing director Joshua Hunter-Harl said the scheme offers no benefit to them, forcing the park to offer its own discounts to remain affordable.
The scheme runs until September 1. The government hopes businesses pass the tax cut to customers. Bruce Leeke, chief executive of Ormiston Families, said the VAT cut is helpful but won't solve the cost-of-living crisis. He called for more long-term investment in early intervention.
The Labour MP for Southend West and Leigh, David Burton-Sampson, said the government is already providing 30 hours of free childcare and must target finite finance where it makes the biggest difference.
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