EXLANTIX Sponsors Pride of Poland, Pitching EVs to Equestrian Elite

Pride of Poland has run continuously since 1970 and is one of the world's longest-running purebred Arabian horse auctions. The Janów Podlaski Stud Farm has operated through wars and political upheaval without breaking its breeding program. That continuity is part of what EXLANTIX is borrowing: the association with tradition, expertise, and a discerning clientele.

EXLANTIX has also partnered with cultural platforms beyond auto shows. The brand sponsored the Fangor Stars art exhibition in Poland, linking automotive design with contemporary art. The goal is to build brand recognition through channels that reach premium-lifestyle consumers, rather than relying solely on traditional auto marketing.

The Polish EV market is still small but growing. Poland registered about 56,000 battery-electric vehicles as of mid-2026, up from roughly 33,000 a year earlier, according to the Polish Alternative Fuels Association. EXLANTIX faces established competitors including Tesla, Volkswagen, and Hyundai, which already have dealer networks and service infrastructure in the country. The brand's strategy is to differentiate through design and the exclusivity of its positioning rather than price or range.

EXLANTIX said it will continue to build on "reliable products and diverse real-world experiences" as it expands in Poland and across Europe. The company did not disclose sales targets or dealer expansion plans in the announcement.