EU 'Temu Tax' Hits Today: Check Where Your Online Goods Come From

Still, she warned that a .ie address does not guarantee the goods ship from Ireland. "We can't guarantee that an Irish company with a .ie address is sending their online customers goods from Ireland," Ms. McKeown Doogan said. She called the domain "a layer of confidence" but said consumers should check the origin of products before ordering.

The registry has the power to take down a website if it is proven to be involved in illegal activity. It monitors complaints and works with government agencies and law enforcement. Ms. McKeown Doogan noted a "definite increase" in .ie registrations, which she linked to businesses maturing around social media and recognising that an algorithm can change overnight.

For shoppers, the practical step is to read product descriptions and shipping details before checkout. A .ie site can reduce the risk of fraud but does not shield customs fees if the seller ships from outside the EU. The €3 charge applies per package. Buyers will pay it at delivery.