eToro Agrees to Buy TradeZero for Up to $231M in U.S. Push

eToro agreed to buy U.S. brokerage TradeZero for up to $231 million, the company said in an investor announcement. The deal is intended to accelerate eToro's expansion in the United States, where the multi-asset platform has been adding licenses and product lines in stages.

TradeZero operates as a brokerage focused on the U.S. market, serving active retail traders. The purchase gives eToro an established domestic platform with an existing user base and trading infrastructure. eToro said buying a working broker is a faster route to local scale than building the same operations from scratch. TradeZero also brings local product access that eToro would otherwise have to assemble itself.

eToro has been building its U.S. presence piece by piece, pushing to secure a New York crypto license and expanding trading coverage to 48 states. The TradeZero deal follows the Zengo acquisition, when eToro bought a self-hosted crypto wallet provider instead of building its own. Self-hosted wallets give users control of their private keys. Each acquisition has filled a gap eToro chose not to grow internally.