
Etiqa Insurance Singapore named Claudia Soh CEO effective Aug. 14 after she ran the business on an interim basis for six months while keeping the CFO role.
Etiqa Insurance Singapore named Claudia Soh chief executive officer. The appointment takes effect Aug. 14, 2026, and ends a six-month interim run during which Soh also served as chief financial officer.
Soh steps into the permanent post at a time when Etiqa is pushing to accelerate growth and expand its digital offering. During her interim leadership, she steered the company through what Etiqa describes as a period of sustained growth and transformation, with the insurer focused on efficiency and customer experience.
The new CEO brings more than 20 years in financial services and insurance. Her career spans finance and risk management, with M&A and auditing experience along the way. She spent time at the Monetary Authority of Singapore before moving into senior insurance roles.
At Etiqa, Soh has pushed the finance function beyond its traditional remit toward a more strategic role in decision-making. The approach, the company said, is intended to create stronger outcomes for customers and employees.
Kamaludin Ahmad, group chief executive officer of Etiqa Insurance and Takaful, said:
"Claudia has demonstrated strong leadership, strategic clarity, operational excellence and resilience."
Soh takes over at a moment when insurers are dealing with shifting customer demands and rapid technological change. "As customer expectations continue to evolve, we must remain agile, innovative and focused on delivering purposeful value," she said. She added that digital tools and partnerships would be central to improving customer experience and strengthening financial resilience.
Partnerships sit at the center of Etiqa's next growth phase. The company writes both life and general insurance, and it plans to broaden distribution beyond its existing bancassurance arrangement with Maybank. Etiqa intends to work more closely with the Malaysian banking group on integrated financial and insurance products, drawing on Maybank's network and customer base.
Etiqa also wants to expand collaboration with other partners in Singapore while building products aimed at demand for protection and savings.
Drafted by a large language model from the source reporting linked above, then screened by automated publishing checks. It is not read by a journalist before publication. Some articles cite our Alpha Score. Verify prices and figures against the original source. Educational coverage, not personalized advice.