
Alistair Croll's Envoi creates a digital twin of conferences where AI agents build connections weeks before the event. Startupfest next month is the first test.
A virtual conference for AI agents is set to launch at Startupfest in Montreal next month. Alistair Croll, the entrepreneur and event organizer behind the platform Envoi, has already onboarded roughly 25 testers on the live system.
The concept is simple. Envoi creates a digital twin of a real-world event. Attendees' AI agents gather at virtual booths, attend artificial talks, and meet with other agents. The goal is to build a parallel profile of connections before the physical conference starts. Croll calls it “Moltbook but a conference” – a reference to the social network for AI agents.
“The idea is that, after an exciting day at the digital mirror version of the conference, the AI agents will come back to their humans and suggest connections,” he said. The agents might even book coffee chats on their own.
A common mistake among organizers, Croll said, is treating AI as a transcription tool. He described a large multinational CEO who wanted AI at a global executives meeting. “The best thing they could come up with is transcribing talks.” That misses the point. Transcripts do not build relationships. They do not surface the person you need to meet.
Croll's framework works differently. The agents start weeks before the event. “You can't go to a conference for five weeks; if you could, you would, because it'd be very productive, you have better things to do,” he said. “Your agent can do that, so by the time you get there, every agent has social context on everyone else who's participating.”
That social surface changes the economics of conferences. Attendees typically spend days scanning badges and hoping for serendipity. Envoi compresses that into pre-event preparation. The agent learns who is attending, what they work on, and what they want to discuss. By day one, the human has a curated list of high-value contacts.
Moderation is built into the platform. Croll said Envoi uses classification models and human review to catch bad behavior. In one test, he tried to instruct his agent to plan something romantic with a woman at the conference. The agent pushed back. “It reminded me that this is a professional conference, that it's not really appropriate and that it's creepy,” he said. Everything is logged and tied to the user. Anonymity is not an option.
For conference organizers, the real test is whether the social surface translates into meaningful face-to-face interactions. Croll expects early adopters at Startupfest to push the platform's limits. “Every year, Startupfest tells all the founders to take risks, experiment, and push the envelope,” he said. “I think it's really important for us to walk the walk as well.”
The platform starts in a controlled setting with code-of-conduct rules. If it works, it could change how attendees prepare for and navigate events. The first data point comes next month.
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