Peter and Carol Moreira will file their last story Sept. 30, ending a 15-year run at Atlantic Canada's startup news outlet. They hope someone else takes over.
Peter and Carol Moreira will file their last story for Entrevestor on Sept. 30. The husband-and-wife team are stepping away from the Halifax-based publication they founded in 2011, ending a 15-year run that made it the dominant news source for Atlantic Canada's startup ecosystem.
Moreira announced the departure in a LinkedIn post earlier this month. He estimated the couple had written about 7,000 articles since Aug. 13, 2011. “It’s been a tremendous ride, and we couldn’t be more proud of what we’ve done over the past 15 years,” he wrote. “We’re now keen to retire and pursue other projects.”
The idea for Entrevestor came after the Moreiras were laid off from The Deal, a New York-based magazine, in 2010. Conversations with Nova Scotia’s business community convinced them the region’s startups were not getting enough coverage. “They said to us, ‘we’re seeing all these great new startups come along, and we think there’s a big story about them that’s not being told,’” Moreira recalled.
Entrevestor filled that gap. It provided daily news, company profiles, and deal coverage for an ecosystem that had long been under-covered. The publication also collected business data and published an annual report on the regional startup sector, which it sold to help finance operations. That report became a benchmark for the region, used by founders, investors, and policymakers.
“Entrevestor is the standing morning read for anything Atlantic startups,” wrote Patrick Farrar in a comment on Moreira’s post. “You covered the wins nobody else thought were big enough yet, which is exactly when founders need it most.”
The business model that sustained the publication for 15 years had run its course. “Our business model was designed on basically giving away free news and making money off of the data reports we do,” Moreira said. “That model doesn’t work as well as it used to.” He still believes the data report is valuable and that a market exists for it. “It was really just time for us to move on and maybe let someone else take a stab at it.”
The Moreiras’ departure does not mean Entrevestor stops entirely. They are in conversations about the publication’s future. “Really, I do believe there will continue to be a daily news product and a data product,” Moreira said. “Watch this space.” He declined to offer details about who might take over or what form a successor would take.
For the Atlantic Canada startup ecosystem, the exit removes a consistent source of daily coverage and a key data reference. Founders and investors relied on Entrevestor for deal announcements, company profiles, and the annual report that tracked sector growth. Moreira said he hopes someone else will step in. “We still think there’s a market for it. We still think the data report is valuable,” he said.
Both Moreiras also write and publish fiction novels. They plan to ease into semi-retirement this fall and focus on their creative work.
Related: Report: Atlantic Canada 10th strongest blue economy startup ecosystem globally
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