East Coast Wings Fan Contest Puts Carolina Ranch on the Menu

National Chicken Wing Day on July 29 doubles as the launch event. Participating locations will add Carolina Ranch to any menu item at no extra charge that day. The date also marks the first birthday of Coop, the chain's mascot. Locations plan birthday parties with Kids Eat Free all day, birthday hats, stickers, and themed activities. Dine-in guests get a coupon for $7 off orders of $35 or more, valid for one week. Online orders using code WINGPARTY get $10 off orders of $50 or more.

Ashley Mitchell, vice president of marketing at East Coast Wings + Grill, said the launch is different because it came from a guest rather than a test kitchen. "That's what makes this National Chicken Wing Day celebration so special," Mitchell said. "We're not just introducing a new flavor; we're celebrating the community that helped create it."

East Coast Wings + Grill operates as a full-service, family-dining franchise with more than 50 wing flavors and seven heat levels. It has locations in North Carolina, South Carolina, Tennessee, Virginia, Pennsylvania, and Florida. The chain is a member of the International Franchise Association, and CEO Sam Ballas serves as the association's chair.