DTC Swimwear Brand Andie Launches Exclusive Collection at Target

Direct-to-consumer swimwear label Andie has officially entered the retail space through a new partnership with Target. The collaboration features a limited-edition collection comprising 49 distinct styles, marking a significant expansion for the brand’s distribution strategy.

The full range is now accessible to consumers both through Target’s digital storefront and across select physical retail locations. This move allows Andie to leverage the mass retailer’s widespread brick-and-mortar footprint while maintaining its presence in the competitive swimwear market.