Drools Announces ₹180 Crore Expansion into Fresh Pet Food Market
Drools is entering the fresh pet food sector with a ₹180 crore investment dedicated to upgrading its processing and packaging infrastructure.
Pet nutrition firm Drools has officially announced its entry into the fresh pet food category. To support this strategic expansion, the company is committing an investment of ₹180 crore.
The capital allocation is earmarked for the development of sophisticated processing facilities and high-end packaging infrastructure. This move marks a significant shift for the brand as it seeks to capture a growing segment of the pet care industry focused on fresh, high-quality nutrition. By investing in specialized production capabilities, Drools aims to enhance its manufacturing footprint and meet the increasing consumer demand for premium pet food alternatives.