Drools Targets Premium Pet Market with ₹180 Crore Expansion

Pet nutrition firm Drools has officially announced its entry into the fresh pet food category. To support this strategic expansion, the company is committing an investment of ₹180 crore.

The capital allocation is earmarked for the development of sophisticated processing facilities and high-end packaging infrastructure. This move marks a significant shift for the brand as it seeks to capture a growing segment of the pet care industry focused on fresh, high-quality nutrition. By investing in specialized production capabilities, Drools aims to enhance its manufacturing footprint and meet the increasing consumer demand for premium pet food alternatives.