DoorDash DashPass members can get $40 off a $100 Sephora order with code BEAUTY40, part of the Summer of Dashpass promotion. The deal expires July 22.
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DoorDash rolled out a new DashPass promotion Monday: $40 off a $100 purchase at Sephora using the code BEAUTY40. The deal is part of the company's Summer of Dashpass campaign, which earlier this month offered a similar discount at Kroger. That offer was pulled quickly after inventory ran out, according to deal-trackers on social media.
DashPass members can stack the coupon with other Sephora promotions, though the fine print limits the discount to one use per account. The code expires July 22 at 11:59 p.m. PT, or when the allocated budget is exhausted, whichever comes first.
DoorDash did not disclose the total number of redemptions available for the Sephora promotion. The company has been leaning on partner-brand discounts to boost DashPass subscription retention, a strategy that helped lift its membership base by 12% in the first quarter.
For shoppers, the math is straightforward: a $100 Sephora order drops to $60 after the coupon. That is roughly in line with the Kroger deal, which offered $20 off a $50 basket. Analysts at MoffettNathanson said last month that such targeted promotions "are a low-cost way to keep subscribers engaged without cutting into delivery margins."
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