Dmart recasts strategy as rapid delivery competition intensifies

Dmart is shifting its strategy as competition from rapid-delivery platforms intensifies. The retailer, which built its business on low-cost operations and large-format stores, is now investing more in its online channel, DMart Ready. The service offers scheduled delivery of groceries and household items, a model that differs from the 10-minute delivery promise of rivals like Blinkit and Zepto.

The company is expanding DMart Ready to additional cities and adding more products to its online catalog. It is also testing faster delivery slots in some areas. These moves aim to capture a share of the growing online grocery market without abandoning its cost discipline.

Dmart's approach contrasts with the heavy spending of quick-commerce players. The company has historically maintained tight control over costs and inventory. Whether that discipline can hold against the pressure for speed remains an open question.