Desperados, Paolina Russo Launch Beer-Powered Cooling Jacket

Desperados Global Head Ligia Patrocinio said, “Every festival starts with the same question: do I bring a jacket or not? We loved the idea of taking that familiar dilemma and solving it in a completely unexpected Desperados way. The Freeze-Fit is designed to help people forget the forecast, stay cool when the energy rises and focus on what festivals are really about, letting loose with friends.”

Paolina Russo co-founders Paolina Russo and Lucile Guilmard said, “With shared values of experimentation, colour and vibrancy, there was no question about collaborating with Desperados. Our work has always been rooted in connection, shared memories and self-expression, which resonates with the Desperados ethos of living freely and creating memories with friends.”

The jacket uses thermochromic materials that change appearance as temperatures shift. A limited number of jackets will be made available through a giveaway, with further details to be announced.

Desperados is testing the Freeze-Fit and the Desperados Freeze drink at elrow festivals globally. Desperados was launched 20 years ago and is part of HEINEKEN, the world’s most international brewer with over 90,000 employees across more than 70 countries.