Denny's Launches National Catering Platform Through ezCater

Denny's built a dedicated catering menu for the program. Options include the Grand Slam Buffet Bundle, Build-Your-Own Burger Bars, and individually packaged meals such as the Grand Slam Breakfast Box and Chicken Bacon Sandwich Box. The food ships in packaging designed to hold heat through delivery.

Catering demand peaks during weekday daytime hours, when diner traffic is typically lighter. Franchisees can use existing kitchen teams and operating routines to fill those orders without adding labor shifts.

Garren Grieve, chief executive of Seaside Dining Group, a multi-unit Denny's franchisee that tested the program, said the early response "exceeded our expectations." He called catering "a meaningful growth business" for the chain.

The rollout is the first national initiative to come out of Project Grand Slam, Denny's internal growth roadmap focused on restaurant performance, guest experience, and system-wide expansion.

Denny's operates roughly 1,500 locations across the U.S. The chain has been testing virtual brands and delivery services through Denny's on Demand, its own delivery platform, and three virtual concepts: The Meltdown, Banda Burrito, and The Burger Den.