Delta Repeats Seahawks 12Status Mileage Giveaway in Alaska Rivalry
Delta's 12Status promotion returns for Washington residents, tying free SkyMiles and status to Seahawks games; Alaska still leads at Seattle's airport.
Delta Air Lines (NYSE: DAL) is again offering its 12Status promotion to Washington state residents, giving away SkyMiles and status perks that scale with the Seattle Seahawks' performance. The offer is Delta's latest push in a Seattle market where Alaska Airlines holds the largest share of passenger traffic at Seattle-Tacoma International Airport.
Delta has spent several years building a hub in Seattle, adding long-haul international flying beyond the Pacific Northwest. Alaska Air Group (NYSE: ALK) remains the dominant carrier at the airport. The 12Status program, a repeat of prior-season offers, is the loyalty side of that fight, using free miles and status levels to steer local travelers toward Delta.
Registration is open to Washington addresses. Anyone who joined 12Status in an earlier year has to register again for this season's edition. The signup page can block users outside the eligible region, the airline says.
The award total moves with the Seahawks. Recent seasons put the bonus near 4,000 SkyMiles, with status perks rising alongside the team's results. No purchase or flight is needed to qualify. Miles can be spent on flights and upgrades.
The program's only requirement is a Washington state address. The bonus level is set by the Seahawks' record, not by any spending threshold.
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