
Debenhams cooling sales jumped 232% through the UK's fourth heatwave; air con searches rose 4,442%. The retailer said heat is reshaping shopping decisions.
The UK's fourth heatwave of the summer has rewritten the seasonal shopping list, and Debenhams has the numbers to show it. Cooling product sales jumped 232% year on year between June 19 and July 20, with portable neck fans and tower fans among the strongest performers, the retailer said.
Customer searches for "air con" rose 4,442% compared with the same period last year. Searches for "fan" climbed 1,165%. Air con search volume ran more than 19 times the pace of the cooling sales gain.
Garden lines followed the same pattern. Picnicware sales were up 240% and swimming pool sales rose 133%. Barbecues and outdoor cooking products gained 44%. Searches for gazebos rose 264% and sun lounger searches were up 268%. Garden furniture sales added 24% across the period.
Debenhams Group, which also owns Karen Millen, Boohoo, BoohooMan and PrettyLittleThing, said the figures showed extended periods of hot weather were increasingly shaping purchasing decisions across home and outdoor categories. Gazebo and sun lounger search interest more than tripled year on year, the retailer said.
A company spokesperson said weather remained one of the biggest influences on shopping behaviour. Shoppers were seeking immediate relief from the heat and products that would last into warmer summers, the spokesperson said.
"Alongside fans and air conditioning, this summer we're seeing exceptional demand for everything from BBQs and garden furniture to picnic essentials and entertaining accessories, as more people embrace outdoor living and host friends and family at home," the spokesperson said.
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