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Crypto Betting Sponsorship at Germany CS2 Major Raises Regulatory Questions
CHEXX's jersey sponsorship at IEM Cologne Major runs June 2-21, with a $1.25M prize pool. Germany's tightening gambling rules create exposure for the crypto betting platform.
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The IEM Cologne Major 2026 runs June 2 through June 21 at Lanxess Arena in Cologne, Germany. Thirty-two teams compete for a $1.25 million prize pool. The event marks the return to the iconic venue after a decade away. It is the fifth Major in the Counter-Strike 2 series.
Red Bull Gaming locked in its role as the official energy drink partner. The brand provides drinks at concession stands and a mechanical bull. A live DJ set will play during the event. Commentators and tournament staff have Red Bull products on hand throughout the competition. The playoff stages sold out by mid-June.
CHEXX, a crypto-native betting platform, also sponsors the tournament. It appears on paiN Gaming's team jersey. CHEXX promotes its crypto betting services to the esports audience. A few years ago, such a deal would have been outlandish. Now it barely raises an eyebrow.