
The Cavaliers, Aramark, NAACP, and Black CoLabs produced a sold-out event that delivered prize money and arena-level exposure to local food entrepreneurs, with 45% of participants being first-time competitors.
The Cleveland Cavaliers, Aramark Sports + Entertainment, the Cleveland NAACP, and Black CoLabs drew 1,150 attendees to Rocket Arena on July 16 for the eighth annual Taste of Black Cleveland. The event filled 96% of the 1,200-person capacity and put $9,000 in prize money directly into the hands of local Black-owned food businesses.
Winners in six categories each received $1,500. Remaining proceeds from ticket sales were split among participating restaurateurs, the Cleveland NAACP branch, and the Cavaliers Community Foundation. Organizers said the structure targets long-term wealth building, not a one-night boost.
Kevin Clayton, the Cavaliers' executive vice president and chief impact and equity officer, said the expanded voting categories reflected the growth of the city's Black-owned business community. "This event only happens because of the hard work chefs and business owners put in every day, and tonight is a chance to celebrate them and show why Cleveland is becoming a true culinary destination," Clayton said in a statement.
Danielle Sydnor and LaRese Purnell, co-founders of Black CoLabs, noted that 45% of the businesses were first-time competitors. Two first-time entrants walked away with first-place wins. "This event for us has always been about economic impact, so please support these businesses throughout the year," they said in a joint statement.
Participating businesses used the arena environment for customer acquisition and experiential marketing. Calvin Willis, owner of No Fork in Beachwood, used handheld marquee signs and lights to stand out, offering chicken alfredo push-pops. Willis said high-density events force entrepreneurs to sharpen differentiation strategies because attention directly affects sales.
Past participants reported lasting benefits. Several vendors opened additional locations or secured major catering contracts with community groups after appearing at earlier editions, according to the organizers.
The competition covered six categories: catering, full-service dining, food trucks, carryout, vegan options, and desserts. House of Creole won full-service restaurant for the second time. We Want Smoke BBQ took the new catering category. Soul City B-B-Q earned the top food truck title as a first-time entrant. Mama Joyce's Soul Food won carryout, Freshlyfe took the vegan category, and Kake Kutters received dessert honors.
Roger Gairy, general manager of House of Creole, said winning the showcase validates the business. Customer recognition in major sports venues builds market trust and drives growth, he said.
Cleveland NAACP Branch President Edwin Hubbard Jr. said creating lasting, profitable opportunities for Black businesses in major cities transforms seasonal events into community equity. The model, he said, represents a template for urban economic empowerment.
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