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Central Family Advisors Joins Prime Quadrant, Expands NY Wealth Practice
Central Family Advisors, with $600M AUA, joins Prime Quadrant to expand fixed-fee fiduciary advice for ultra-high-net-worth families. The deal was effective September 1.
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Prime Quadrant Corp. has absorbed Central Family Advisors, a New York-based family office with more than $600 million in assets under advisement, in a deal that expands the Toronto firm's reach among ultra-high-net-worth families in the United States. The partnership took effect September 1.
Central Family Advisors, founded in 2016 by Marcelo Mendoza, built its practice around a fixed-fee, non-discretionary model. The firm helps families monitor risk and evaluate costs across their portfolios without requiring them to move assets or accounts. Mendoza now leads the combined U.S. operation as part of Prime Quadrant US, LLC.
“Marcelo and his team have built exactly the kind of firm we admire: independent, fixed fee, and built entirely around what's right for the family rather than any product or platform,” Mo Lidsky, CEO of Prime Quadrant, said in a statement. “We're thrilled to welcome them to Prime Quadrant and excited to work on our collective vision of helping families thrive together.”