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Calida Group Sells Cosabella Lingerie Brand After Sales Slump
Calida Group sold its Cosabella luxury lingerie brand to Crown Brands Group after a 37% sales drop in the first half of 2026. The Swiss company is focusing on core brands Calida and Aubade.
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Calida Group has sold its luxury lingerie brand Cosabella to Crown Brands Group, a New York-based brand management and private equity firm, through an asset purchase agreement that closed July 23. Financial terms were not disclosed.
The sale ends a four-year ownership period for the Swiss apparel company, which bought Cosabella for $80 million in 2022 as part of a push to expand its U.S. department store and digital business. The turnaround efforts failed to reverse a slide in sales. Cosabella's net revenue dropped 37% to 4.3 million Swiss francs (about $5.25 million) in the first half of 2026, accounting for 4.6% of the group's total revenue.
Calida Group's overall first-half results also weakened. Net sales fell nearly 8% year over year, and net income declined roughly 12%, according to the company's half-year report. The group cited weaker consumer confidence, economic uncertainty, and heightened price sensitivity, especially in European markets.
The divestiture is the latest step in a multiyear portfolio simplification. Calida once owned seven brands and has been shedding businesses since 2020. It now focuses on its two core brands, Calida and Aubade.