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Buc-ee's Trademark Fight Over Beaver Logo Draws Boycott Calls
Ohio Gov. DeWine calls Buc-ee's lawsuit against Beaver's Mini Mart 'absurd' as boycott trends and GoFundMe raises $69k. The Texas chain's aggressive trademark enforcement risks customer goodwill in new markets.
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Buc-ee's Ltd., the Texas convenience store chain with a buck-toothed beaver mascot, is facing a swelling backlash after suing a small Ohio shop over a beaver logo. The dispute has drawn national attention, including a segment on John Oliver's HBO show and a trending #boycottbucees hashtag on X.
The company filed a trademark infringement suit in late July against Beaver's Mini Mart, a carryout that changed its name in January 2025. Buc-ee's argues the shop's beaver logo too closely resembles its own branded Buc-ee beaver. The suit asks for a jury trial in federal court in Ohio.
Buc-ee's opened its first Ohio store in April 2025, about a half-hour from Beavercreek. The new location spans 74,000 square feet with more than 100 gas pumps and 24 electric vehicle chargers. A second Ohio store has been approved for 2028. Beaver's Mini Mart occupies a much smaller building at a suburban intersection.
The public response has been swift. A GoFundMe campaign for Beaver's Mini Mart had raised at least $69,000 by mid-August. The Beavercreek City Council passed a resolution making the beaver an official part of the city's history. Republican Governor Mike DeWine, who attended Buc-ee's grand opening in April, called the lawsuit 'absurd.'