brrr° Launches brrr°X Fabric With X-Shaped Yarn for Faster Cooling

The fabric also offers inherent UPF sun protection, a feature that matters for athletes and outdoor users who spend extended time in direct sun.

brrr° executives plan to show samples at the Functional Fabric Fair in New York City on July 8-9 at Booth #108. The company said brrr°X is available in multiple blends and constructions – interlock, jacquard, jersey, jersey mesh, pique, French terry, and dobby – sourced through its mill partners. Custom fabric development is also an option for large customers.

David Ludd, Global Vice President of Sales and Marketing, said the product targets a simple consumer need. "Consumers who are active want comfort more than anything else, and that means staying dry and cool," he said.

The launch extends brrr°'s existing cooling fabric business, which has supplied brands for more than a decade. The company did not disclose pricing or volume commitments from any specific customer.