Bravo Store Systems and Entrupy Partner for Pawnbroker Authentication

Bravo Store Systems partnered with Entrupy to give pawnbrokers a smartphone-based way to authenticate luxury goods before buying them, the companies said Tuesday.

The partnership makes Bravo the only pawn point-of-sale system integrated with Entrupy's authentication app. Staff can sign in on a smartphone, point the camera at an item, and receive a certificate of authenticity within minutes. No extra scanner or training is required.

Counterfeits in the secondhand luxury market have become sophisticated enough to fool even trained eyes, the companies said. The resale market is growing, and more high-value pieces are crossing pawn shop counters. One bad purchase can wipe out the profit from ten good ones, according to the press release.