BofA Lifts SharkNinja Target to $165 on Prime Day Sell-Through

Prime Day sell-through data for SharkNinja (SN) gave Bank of America enough conviction to lift its price target to $165 from $145.

BofA analyst Andrew Didora said Nielsen point-of-sale data showed domestic SharkNinja product sell-through increased 17% for the week ending June 20 and 86.2% for the week ending June 27. Combined, sell-through grew 51.5% year over year.

The jump was driven by the timing of Amazon's Prime Day, which ran June 23-26 this year versus July 8-11 last year, and by viral interest in products like the Ninja SLUSHi and Shark ChillPill. Didora said second-quarter domestic sell-through is now tracking up 25.7%, compared with 18.4% two weeks earlier and well above 2.6% growth for the broader appliance industry.

SharkNinja stock traded at $152.125, near its 52-week high of $154.04. Shares are up more than 36% year to date. They have gained 37% over the past year. The $165 target implies about 8.5% upside from the current price.

The bank's bullish call extends beyond the Prime Day bump. Didora said SharkNinja's direct-to-consumer channels add an estimated 200 to 300 basis points to sales growth. The DTC channel makes viral moments on platforms like TikTok more important, Didora said. They can help push specific products into shoppers' carts. Influencer videos featuring the Shark ChillPill generated nearly 3 million views in the past week. A post from tennis player Aryna Sabalenka surpassed 3 million views. Three SLUSHi-related influencer videos accumulated more than 7 million views in recent weeks. An official SharkNinja SLUSHi Twist video reached 800,000 views in a few days, while a Ninja Frost Vault Cooler video topped 500,000 views after one day, according to the note.

SharkNinja's first-quarter results support the growth story. Net sales rose 15.6% to $1.41 billion. Adjusted net income climbed 25.1% to $154.8 million, and adjusted earnings per share increased 25.3% to $1.09.

The company raised its fiscal 2026 outlook. It now expects net sales growth of 11.5% to 12.5%, up from its earlier forecast of 10% to 11%. Adjusted EPS is expected at $6.00 to $6.10, up from $5.90 to $6.00. CEO Mark Barrocas said on the earnings call that consumers are actively seeking out SharkNinja products and incorporating them into their daily lives.

Didora sees downside risks including a slowing macro economy that could pressure higher-priced categories and higher tariffs. SharkNinja noted in its first-quarter release that gross margin faced pressure partly from tariff costs in the U.S. market. The company warned that uncertainty around tariffs and global economies affects its outlook and future results.

BofA said the data was strong enough to support a higher valuation, and the firm is sticking with its 10% domestic growth estimate for the second quarter.