Blimpie Dill Club Brings Pickle Twist to Summer Menu

Blimpie is betting on pickle mania for its latest limited-time sub. The company launched the Dill Club on Monday, a sandwich that layers ham, turkey, provolone, lettuce, tomato, onion, and pickles with a dill pickle aioli. The sub will be available through October 5 at all U.S. locations.

The move taps a trend that has driven everything from pickle-flavored potato chips to fast-food fried pickles. Blimpie is also offering a whole dill pickle as a side add-on for customers who want more.

“The Dill Club combines the ingredients guests already know and love with plenty of dill pickle flavor for a fun seasonal menu addition,” said Sam Carity, senior director of marketing for Kahala Brands, Blimpie’s parent company. “Our guests are a ‘big dill’, and so is this new limited-time offer.”

Blimpie, founded in 1964, operates roughly 100 franchised restaurants in the U.S. and abroad. Kahala Brands, which bought Blimpie in 2006, owns nearly 30 quick-service and fast-casual concepts with about 3,000 locations worldwide. Kahala was later acquired by MTY Food Group, a Canadian franchisor.

The Dill Club is a classic club formula with one twist. It joins a lineup that also includes soups and salads. The company did not disclose pricing or sales targets for the promotion.

Limited-time offers are a standard tool in fast food to drive traffic and test new flavors. For Blimpie, the Dill Club is a low-risk attempt to capture summer interest in bold, tangy profiles. Whether the sandwich becomes a permanent addition will depend on customer response over the next few months.