
Bitwise CIO Matt Hougan says protocols using fee revenue for buybacks and burns could double crypto valuations as investors shift toward revenue-based metrics.
Matt Hougan, chief investment officer at Bitwise Asset Management, says crypto valuations outside Bitcoin could at least double as more protocols connect revenue to native tokens through buybacks and burns.
Hougan argues investors have not fully priced in the shift toward revenue-driven token economics, even as several major projects already convert fees into direct token demand. The implication is that crypto may be moving closer to conventional valuation frameworks, where investors can compare revenue generation with market value instead of relying mainly on narrative, adoption expectations, or speculative momentum.
He pointed to Hyperliquid, Uniswap, Aave, Pump.fun and Lighter as protocols using fees to repurchase tokens or remove them from circulation. Hyperliquid generated more than $800 million in revenue last year and directs about 99% toward buying and burning HYPE. Second-quarter revenue reached $169 million with $141 million allocated to buybacks.
The mechanism creates a visible connection between network activity and token scarcity, potentially giving investors a clearer way to evaluate whether protocol growth translates into economic value for token holders.
Uniswap and Aave provide additional models. Uniswap activated protocol fees under its UNIfication overhaul, allowing collected fees to be claimed by burning UNI. Aave DAO purchased more than 205,000 AAVE during the first 10 months of its buyback program. Hougan expects similar revenue-capture mechanisms to spread across DeFi applications and layer-1 networks over the next 12 to 24 months.
The broader shift could reprice crypto assets sharply if investors begin applying more familiar revenue-based metrics to projects whose tokens increasingly benefit from protocol activity, he said.
Still, Hougan acknowledged an important difference between tokens and traditional equities. Token holders generally lack shareholders' legal claims to cash flow, and community-controlled tokenomics can be changed, meaning buyback or burn policies may not be permanent. He linked the trend to a more permissive U.S. regulatory environment after years when projects avoided revenue-sharing features because of securities-law concerns.
The valuation opportunity comes with structural uncertainty. Crypto may gain more measurable economics without gaining the same legal protections that make corporate cash flows easier to model for traditional investors.
Bitwise ETF clients purchased more than $5 million worth of HYPE during the previous week, on-chain activity shows.
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