Binance Stock Trading Hits $1B AUM in First Month

Binance's stock trading service crossed $1 billion in assets under management within 30 days of its June 1 launch, the exchange said. The platform generated more than $3 billion in trading volume over the same period, with average daily inflows of $42 million.

The offering lets eligible users buy and sell over 7,000 U.S.-listed stocks and ETFs directly through the Binance app. That removes the need for a separate brokerage account, a hurdle that has kept many international users out of U.S. equities markets.

Binance does not hold customer securities directly. Nest Trading Limited acts as the introducing broker, while a third-party licensed brokerage partner handles execution, clearing, and custody. Users become the beneficial owners of the shares they purchase, with investments funded in USDC. BNB and USDT balances are automatically converted to USDC at the time of purchase.

The platform supports regular market hours, extended-hours trading, and overnight trading for selected securities. That gives access to U.S. equities for up to 24 hours a day, five days a week. Binance charges no commissions on stock trades, applying a platform fee or spread depending on order size instead.

The stock trading service is part of a broader push beyond crypto. Earlier this year, Binance launched bStocks, a product offering tokenized exposure to U.S. securities. That product crossed $100 million in AUM within two weeks.

Together, the two offerings position Binance as a multi-asset platform competing with both crypto exchanges and traditional brokerages. The $1 billion AUM milestone suggests demand for crypto-native access to equities is real, not just speculative. The question is whether Binance can sustain the growth as the initial launch wave fades and regulatory scrutiny on its broader operations continues.