BI seeks nominations for top influencer marketers 2026

Some brands are already getting creative with the format. Gap has co-created products with creators like Julia Huynh and featured the pop group Katseye in ads. State Farm tapped streamer Kai Cenat for a reality competition show called "Gamerhood" aimed at Gen Z.

Nominations are open to anyone who has been in their role for at least six months, directly oversees creator marketing, and can show measurable results. Business Insider said it will weigh the brand's size, the work's impact on financial performance, and the nominee's broader influence on the influencer space. The final list will be based on the outlet's reporting and the nominations it receives.