Beyond Juicery + Eatery opens its third Georgia location July 25 in Brookhaven, with free smoothies, giveaways, and a year-of-smoothies prize for early guests.
Alpha Score of 52 reflects moderate overall profile with strong momentum, weak value, weak quality, moderate sentiment.
Beyond Juicery + Eatery is adding a third location in Georgia, this time in Brookhaven. The new restaurant at 4060 Peachtree Rd NE opens July 25, 2026, with giveaways, free smoothies for the first 300 guests, and a chance at a year of free smoothies for the first 25 in line.
Co-founder Mijo Alanis said the goal is to offer a convenient option for quick meals or grab-and-go items. The Brookhaven store is owned and operated by franchise partners Ricky Burch and Ross Hare, who have been driving the brand's presence in the region. The brand has been growing through franchising since 2018 and now operates over 50 locations across Michigan, Ohio, Florida, and Georgia.
The chain focuses on fresh ingredients, made-to-order smoothies, juices, wraps, and salads. It also partners with Rising Stars Academy to create employment opportunities for young adults with disabilities. Brookhaven hours are Monday through Saturday 7 a.m. to 8 p.m. and Sunday 9 a.m. to 8 p.m.
Beyond Juicery was founded in 2005 in Birmingham, Michigan, by Alanis and Pam Vivio. It has been recognized by Franchise Times' Top 500 list, QSR Magazine's 40/40 List, and Entrepreneur's Top New & Emerging Franchises.
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