Bellissima Diffon Hair Dryer Gets Dual Voltage, New Design

A perforated grid, called the Curls Booster System, distributes airflow evenly through the fingers. The result is less frizz and more defined curls. Ceramic and argan oil technology inside the dryer delivers infrared heat meant to retain moisture, according to Bellissima.

Jacqui McIntosh, a trichologist and Bellissima ambassador, said the two speed settings match the different stages of a curly hair routine. Level 2 offers stronger airflow to remove excess water at the start. Level 1 uses a gentler stream to finish, define curls, and reduce frizz. She said the concave shape helps keep curls from being blown out of position.

Bellissima positions the Diffon Worldwide as part of its original Diffon line, carrying a seal to help consumers identify it. The price is £79.99, available through the brand's website. The product is aimed at the growing market of consumers who style their natural texture and want a consistent setup at home and on the road.

For frequent travelers with curly hair, the Diffon Worldwide offers a predictable experience. No more depending on hotel dryers that blast hot air or packing a clunky separate diffuser. The dual-voltage switch is a small change that solves a real pain point for a specific audience.