Back to Markets
Stocks● Neutral
Bed Bath & Beyond Turns Old Coupons Into $100K Sweepstakes
Bed Bath & Beyond's 21-day coupon hunt offers 20% off and a shot at $100,000, betting nostalgia can revive foot traffic amid a larger acquisition-driven turnaround.
Continue with
Bed Bath & Beyond on Monday launched the Legendary Coupon Hunt, a 21-day campaign that asks customers to find their oldest 20%-off coupons for a chance to win a $100,000 home transformation. The company will honor the coupons at face value and enter each one into a sweepstakes, it said.
Customers can bring the coupons to participating Kirkland’s Home and Bed Bath & Beyond + The Container Store locations through July 13. Additional prizes include $500 and $100 gift cards.
“For decades, our customers treated these coupons like treasure,” Amy Sullivan, president of Bed Bath & Beyond, said in a statement. “They tucked them into purses, filing cabinets, cookbooks and memory boxes because they believed they would be valuable someday. We think they were right.”
The promotion is the latest move in a turnaround that has remade the company through acquisitions. Bed Bath & Beyond has bought The Brand House Collective (formerly Kirkland’s Home), The Container Store, F9 Brands (parent of Cabinets To Go), and real estate platform Fathom Holdings, rebuilding the physical footprint it lost when it shuttered its standalone stores.