The off-price retailer opens 13 stores this fall and deepens its New York presence as rivals like Ross and TJX also accelerate store growth.
Bealls plans to open 13 locations across six states this fall and has expanded its New York City buying office in the Garment District, a year after first setting up there. The company said the deeper investment in New York is part of broader development efforts.
"The expanded New York office can only strengthen our position among top off-price retailers," Suzanne Santangelo, director of communications at Bealls, said via email. She added that the investment helps the company deliver value and build customer loyalty.
The company itself said the move gives it "greater access to brands, vendor partnerships, top talent, and emerging product opportunities that help keep assortments fresh and relevant for guests."
The off-price sector has been grabbing market share from department stores for years. The gap is widening. Saks Off 5th's exit from off-price left space in New York sourcing that Bealls may be positioned to capture.
Other off-price chains are also expanding fast. Nordstrom plans to open 23 Rack stores in 2026. TJX, with an Alpha Score of 54 at its stock page, said it will open 146 net new stores this year, more than 100 in the U.S. Ross Stores, which carries an Alpha Score of 72 at its stock page, opened 47 stores in June and July alone and expects 110 for the year. Burlington plans 115 new stores this fiscal year.
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