
BCG promoted three AI leaders in North America who combine technical depth with people management. The firm is betting that the best AI leaders know how to lead people, too.
Boston Consulting Group promoted three longtime leaders to run its most important AI and technology work in North America. All three have deep technical backgrounds. Their new mandates, the firm said, center on people: helping employees experiment with AI, building new skills, and turning new tools into lasting changes for clients.
Amanda Luther will lead the firm's regional AI and functional activation efforts. Silvio Palumbo will take over BCG X in North America. Natasha Taylor will help lead its technology and digital work.
The appointments come as consulting firms rethink the profile of the people they hire and promote. McKinsey recently elevated 21 consultants to a new distinguished-partner role meant to reward deep expertise in areas like AI and technology, Bloomberg reported. At EY, Americas talent chief Ginnie Carlier told Business Insider that the firm – once made up almost entirely of accountants – now recruits engineers, technologists, creatives, candidates without degrees, and neurodiverse professionals.
AI has changed the consulting industry and forced firms to reconsider some basic measures of success. Firms are trying to determine whether their AI agents deliver value, track how employees use the technology, and in some cases incorporate AI adoption into performance evaluations. The shift reaches the business model too: clients increasingly ask firms to put more "skin in the game," pushing consultants toward fees tied to outcomes rather than time spent on a project.
As firms become more technical, they find they need leaders with strong people management skills who can help employees become comfortable experimenting with new tools, adapt workflows, and manage the organizational changes that come with AI. Technical depth matters, the firm said, but so does bringing people along.
Taylor, who leads BCG's Denver office and specializes in healthcare, said generative AI has changed how she works with teams. "It has made my teams spend more time on the things that really matter: thinking through the toughest problems clients face, getting to the detail and nuance more quickly, and spending less time on administrative tasks," she said.
Luther said her top priority is setting the right environment for teams to experiment and innovate with AI offerings. In practice, that means protecting time for upskilling, giving teams tools to experiment, and "shouting from the rooftops on what is working," she said.
Palumbo said the definition of a consultant is now broader. BCG X, the firm's build-and-design arm, is 100% execution-focused. "We bring a team that doesn't just advise, but is hands-on and drives the change," he said. "That's a different flavor of consulting than what people may have thought of 10 years ago, and it comes with a much higher degree of measurability and accountability."
BCG is also watching how CEOs use AI. Luther noted that 72% of CEOs now call themselves the primary decision-maker on AI, double from 2025. "AI tailored to a CEO's decision-making context could dramatically accelerate that process," she said, "by reconciling conflicting information, surfacing tradeoffs, testing assumptions, and flagging risks before the meeting begins."
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