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Barbie Forever Stamps: USPS Adds to Mattel's Collectible Legacy
The USPS issued 10 career-themed Barbie Forever stamps on July 11, reinforcing Mattel's iconic brand and collectible appeal. The stamps, sold in panes of 10, are valid forever.
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The United States Postal Service released a set of Barbie Forever stamps on July 11, 2026, at the National Barbie Doll Collectors Convention in Austin, Texas. The collection features 10 career-themed Barbie dolls from different eras, each dressed in a profession such as doctor, astronaut, scientist, and engineer. Mattel, which owns the Barbie brand, collaborated with USPS art director Ethel Kessler on the design.
The stamps are slightly taller than standard vertical USPS stamps and use the brand's signature "Barbie Pink" color palette. They are Forever stamps, meaning they remain valid for first-class mail regardless of future postage increases. The USPS said the release celebrates Barbie's message that anyone can dream big and pursue any career.