B2C2 appoints Jason Lai, former Schroders Wealth Asia chairman, as senior adviser to court family offices and asset managers in Asia-Pacific as crypto adoption grows.
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Institutional crypto liquidity provider B2C2 has appointed Jason Lai, the former chairman of Schroders Wealth Management Asia, as a senior adviser in Singapore, the company said Thursday. The hire targets deeper ties with family offices, funds and asset managers across Asia-Pacific.
Lai founded Thirdrock Group, an independent wealth manager, in 2009. Schroders bought the business in 2019, and Lai went on to serve as CEO of the firm's Asian wealth management unit, later as chairman. He retired from Schroders in 2026.
B2C2, founded in 2015, provides round-the-clock liquidity and execution across spot, derivatives, structured products and over-the-counter markets to banks, exchanges, brokers, hedge funds and asset managers. The firm uses proprietary trading technology.
The appointment lands as traditional wealth managers and family offices in Asia take a growing interest in digital assets. Boston Consulting Group expects total assets under management in the region to hit $99 trillion by 2029, with Singapore and Hong Kong among its key financial centers. Globally, roughly one-third of family offices already hold cryptocurrencies, according to Goldman Sachs.
APAC was the world's fastest-growing region for onchain activity in the year through June 2025, with transaction volume jumping 69% to $2.36 trillion, according to Chainalysis. India led global adoption rankings. Singapore and Hong Kong are competing to position themselves as regulated digital-asset hubs, making the region a key battleground for firms courting traditional finance and wealthy investors.
“Asia's wealthiest families and managers are increasingly investing in digital assets,” Lai said in the press release. “B2C2 has the liquidity and execution infrastructure this client base needs.”
Lai's appointment follows a series of hires by B2C2 in Asia under APAC CEO David Rogers, including Laura Teo as Singapore country head. The firm is 90% owned by Japan's SBI Holdings and has become part of the financial group's broader digital-assets push.
CoinDesk reported last month that B2C2 has held takeover talks with several potential acquirers over the past 18 months, according to five people with knowledge of the matter. The liquidity provider is now targeting further growth in payments, wholesale liquidity and services for family offices as part of its expansion in the region.
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