Asda promotion ties Chilli Con Kane to England match

Asda rolled out a 16-inch "Chilli Con Kane" dish at its Cheltenham store Monday morning, timed to the England-Mexico knockout match. The name is a wordplay on the classic chilli con carne and England captain Harry Kane.

Supermarket promotions built around major football fixtures are common in the UK. Asda, owned by EG Group and TDR Capital, typically uses local store-level stunts to drive foot traffic during tournament weeks. The Cheltenham location sits near the town's football-watching pubs, a store manager said.

The dish itself is a standard chilli con carne with extra spice, served in a large tortilla bowl. Asda priced it at £8.99. No other stores have confirmed similar offerings.

England face Mexico in the round of 16. Kickoff is 11 a.m. local time. A win would send the team to the quarterfinals.