
Asda's first hot-food meal deal offers a main, side and dip for £4 at rotisserie counters. Shoppers can mix 17 mains, five sides and eight dips.
Asda put a new hot lunch option in its aisle today, rolling out a Hot Food To Go Meal Deal priced at £4. The deal, available at participating stores nationwide, covers a main, a side and a dip from the chain's rotisserie and hot-food counters.
It is the first time Asda has bundled its hot-food-to-go range into a fixed-price offer. The existing standard Food To Go and Pizza Meal Deals already operate on a similar model. The new deal gives shoppers access to 17 mains, five sides and eight dips for a flat £4.
Breakfast picks include the Sausage Bap (£2.00 on its own) and the Sausage and Bacon Bap (£2.90). Lunch options run from Hot and Spicy Mini Fillets (£2.50) to Chicago Town Cheese Pizza Slices (£1.48). Sides range from hash browns to skin-on fries. The dip selection covers Buffalo, Garlic and Herb, and Piri Piri, each 50 pence individually.
Stephanie Ashby, Asda's buying manager for Rotis and Food Services, said the chain knows "customers are looking for convenient meal options that don't compromise on taste or value." She cited the mix-and-match combinations as a way to deliver a "great-value option for shoppers looking for a hot meal on the move."
The larger rotisserie items – the Half Chicken (£4.12), Tasty Chicken (£6.98) and Gammon Joint (£4.67) – remain outside the deal and priced per unit.
Asda operates roughly 600 supermarkets and 700 convenience stores across the UK. The deal is available now in participating stores.
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