Apple's WWDC unveiled Apple Intelligence, a generative AI platform for iPhone and Mac. Shares rose 2.1% after hours as analysts called it a credible entry into consumer AI.
Apple unveiled its long-awaited generative AI strategy at the Worldwide Developers Conference on Monday, rolling out a suite of features branded as Apple Intelligence. The system integrates large language models into the iPhone, iPad, and Mac operating systems, allowing on-device text generation, image creation, and contextual task automation.
The announcement sent shares up 2.1% in after-hours trading, recovering some of the 4% decline the stock had suffered in the weeks before the event as investors worried the company was falling behind rivals in AI. Analysts at Morgan Stanley called the integration “a credible entry point” into the consumer AI race, though they noted the rollout will be gradual, with the first features arriving only in beta this fall.
Apple Intelligence will initially be available only on devices with the A17 Pro or M-series chips, effectively limiting the experience to the iPhone 15 Pro and newer Macs. That hardware requirement could drive an upgrade cycle, analysts said. The company also announced a partnership with OpenAI to integrate ChatGPT into Siri for certain queries, with a toggle to opt out.
The stock closed at $196.89 on Monday, up from $193.12 at Friday's close. Volume was roughly 20% above the 30-day average, suggesting institutional interest in the AI narrative.
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