Anthropic prices Claude in rupees to cut payment friction in India, its second-largest market. Omli's child-specific voice AI hits 12,000 users. Cult.fit preps ₹4,000 Cr IPO.
Anthropic moved to price Claude in Indian rupees, a direct play to remove the friction of paying in dollars in its second-biggest market. The Pro plan runs ₹2,000 a month, the Team plan ₹2,399, and the enterprise Max tier starts at ₹11,999 – all inclusive of GST.
India accounts for an estimated 5.8% to 7.2% of Claude's global usage, according to the company. The pricing shift follows Anthropic's Bengaluru office opening, with Irina Ghose named managing director to lead local operations and partnerships.
The move puts Anthropic in closer competition with OpenAI, which already offers a ChatGPT Go tier with rupee-based subscriptions, and with Google and Microsoft expanding local-language support. Homegrown Sarvam AI also competes with its Indic models.
Separately, Omli, a startup founded in 2025, launched a voice-first AI stack designed for children aged three to eight. Its Omli Kids product targets spoken English, vocabulary, and comprehension through speech recognition and conversational tools tuned to child speech patterns. Omli claims 12,000 paying users and an annual recurring revenue of ₹1.8 crore, with monthly recurring revenue jumping from ₹5 lakh in April to ₹15 lakh in May. The startup operates a B2C subscription model and plans to add school and speech-institution channels.
Cult.fit, meanwhile, is preparing a ₹4,000 crore initial public offering. Shareholders, whose combined holdings run into the hundreds of crores, will have the opportunity to sell in the listing. The exact breakdown of who plans to exit has not been disclosed.
Drafted by a large language model from the source reporting linked above, then screened by automated publishing checks. It is not read by a journalist before publication. Some articles cite our Alpha Score. Verify prices and figures against the original source. Educational coverage, not personalized advice.