Amazon Adds Year-Long Price History to Alexa Shopping

Amazon has expanded the price history function of its agentic artificial intelligence (AI) shopping assistant, Alexa Shopping, giving customers a 365-day view of price changes on products. The feature, which previously showed only a shorter window, now lets shoppers see the full year of price movement for an item before making a purchase decision.

The update applies across Amazon's retail platform, including its Buy with Prime service. Shoppers can ask Alexa to show the price history of a specific product, and the assistant will display a chart covering the past 12 months. The tool is designed to help customers identify whether a current price is near a low or high relative to recent trends, reducing the risk of buying at a peak.

Amazon has been investing heavily in AI-powered shopping features. The company's broader push into agentic AI – systems that can take actions on behalf of users – includes tools that can compare prices, track deals, and now, provide historical pricing data. The 365-day window is a significant expansion from the previous 30-day view, giving shoppers a more complete picture of seasonal patterns and promotional cycles.

The feature is available in the U.S. through Alexa-enabled devices and the Amazon Shopping app. It works with millions of products across categories including electronics, home goods, and apparel. Amazon said the tool is part of its effort to make shopping more transparent and data-driven, though it did not disclose adoption metrics or specific usage data.

The move comes as competitors like Google and Walmart also roll out AI shopping assistants. Google's Shopping Graph, for example, offers price tracking and deal alerts, while Walmart's AI assistant helps with product recommendations and order management. Amazon's advantage lies in its vast product catalog and the existing Alexa user base, which the company hopes will drive adoption of the price history feature.

For shoppers, the practical value is clear: a 365-day view reveals whether a price drop is a genuine sale or a temporary dip in a longer downtrend. A product that has been declining steadily for six months might still fall further, while one that has hit a year-low could be a buying opportunity. The feature also helps with planning purchases around known seasonal sales events like Prime Day or Black Friday.

Amazon has not said whether the feature will expand to other markets or include additional data points such as average price or volatility metrics. The company also did not comment on whether the price history data is available to third-party sellers or used in its own pricing algorithms.