
Polish GMV rose 12% while international surged 82.4%. CEO Kuśmierz cited Smart! Week campaign and weakening competitor traffic. Group EBITDA beat guidance.
Allegro said its second-quarter gross merchandise value rose 14.4%, driven by a 12% gain in Poland and an 82.4% surge in its international segment. The Warsaw-listed marketplace released preliminary first-half figures Tuesday showing consolidated GMV growth of 13.7%, with international GMV up 64.8%.
Polish revenue for 2025 reached 3.2 billion złoty (740 million euros), up 17.4%. The group posted total revenue of nearly 70 billion złoty (16.2 billion euros).
Allegro sold its subsidiaries in Slovenia and Croatia earlier this year to streamline its financial results. This month it announced a logistics investment, partnering with Arvato to manage fulfillment services.
The company said some first-half results beat its published full-year guidance ranges, including Group GMV and International GMV. Group adjusted EBITDA improved 16.9%, and Polish adjusted EBITDA rose 14.6% – both above expectations.
“We are maintaining robust growth momentum by strengthening our core business value proposition, exploring new market segments, and improving operational efficiency, which is further supported by our large-scale investments in AI,” Chief Executive Marcin Kuśmierz said in a statement.
Kuśmierz credited the Polish performance to “excellent execution of our latest Smart! Week campaign, steady consumer demand and a visible weakening of visits growth at some of our competitors.” The international growth, he said, “validates our solid strategy and consistent execution toward becoming the marketplace of choice in the Czech Republic, Slovakia, and Hungary.”
Allegro plans to begin buying back its own stock on the Warsaw exchange in the coming weeks. It will update full-year estimates and publish them once confirmed, the company said.
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