Aldi Unveils Giant Bellingham Portrait From 998 Chicken Nuggets

Aldi commissioned food artist Nathan Wyburn to build a portrait of England midfielder Jude Bellingham. The artwork used 998 chicken football players – the breaded nuggets shaped like soccer balls. The piece celebrates England reaching the World Cup quarter-finals. Wyburn unveiled the portrait at an Aldi store in London. He is known for creating large-scale food portraits, including a previous work of the Queen made from toast. Aldi did not disclose the campaign cost or how long the portrait took to assemble. The stunt is the latest in a series of World Cup marketing pushes by the discount grocer. Aldi has run similar food-art campaigns around major sporting events in the past. The portrait will remain on display at the store through the weekend.