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Agoda Deepens Singapore Tourism Pact With Three-Year Tech Deal
Agoda and Singapore Tourism Board signed a three-year MOU extending a joint campaign into data sharing and AI collaboration. The deal targets short-haul travelers and supports Singapore's Tourism 2040 ambitions through platform reach and traveler insights.
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Agoda signed a three-year partnership with the Singapore Tourism Board on Tuesday, extending a joint marketing push into data sharing and technology development for the city-state's travel sector.
The memorandum of understanding, signed by Agoda CEO Omri Morgenshtern and STB chief Melissa Ow, formalizes a collaboration that began with a May 2026 campaign. That campaign lifted short-haul bookings to Singapore during a period of global travel disruption, with hotel partners in the city-state reporting stronger demand from regional markets, both sides said.
STB chief Ow described the renewal as a chance to apply Agoda's traveler data and platform reach toward Singapore's Tourism 2040 strategy. "The renewed collaboration presents the opportunity to tap on Agoda's platform reach, traveler insights and technology capabilities to strengthen Singapore's destination appeal in the digital space," she said.